Bridging Physical and Digital Commerce with Digital Authentic Goods™.

Digital Authentic Goods™ are innovative digital items that can verify authenticity, drive consumer engagement, and bring real-world objects into the digital frontier.

The world’s first commercial use of blockchain as a revenue driver by an established apparel brand.

With the launch of Digital Authentic Goods™ (DAG) and the DAG Protocol, BlockStar is pioneering branded digital items and is the first to issue NFTs on the Enterprise-Trusted IBM Blockchain.

Our first collaboration with De Marchi, iconic cycling apparel brand, commemorates legendary cyclist Fausto “Il Campionissimo” Coppi, with the auction of the only authorized replica of his fabled 1953 Road World Championship jersey and exclusive Digital Twin.

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